UK Sport – Galvanize

The brief:

To create an animation to be played at the UK Sport World Class Performance Conference.

What we did:

For this project, the client had a rough brief which we worked with, taking in the stylised branding to develop the brief into this animation. The project was a complex one for our animation team due to the fact we were working with CYMK colour space with transparency. Each colour spark was individually animated to create a dynamic movement which aligned with the conference’s key themes of “Galvanize”.

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